To realize
「 ‘Jeonju, the City of Books’,
where reading becomes a part of your life」
by spreading the culture of reading and holding book festivals
Promoting K-Culture: cultural exchanges with other countries through picture books
Korean illustrators’ going overseas: finding and entering the international markets
Novel reading culture: introducing good picture books of foreign countries
Invigorating the picture book market: invigorating the picture book market in Korea
Introduce renowned illustrators and books overseas
Shed light on the value of Korean picture books
Discover good picture book illustrators in Korea
Find ways to promote the export of Korean picture books to foreign markets
Spread the excellence of the Korean culture
Develop projects in partnership with the local picture book ecosystem, such as picture book organizations, bookstores, publishers, and illustrators
Promote the culture of reading through events at Jeonju Municipal Library and bookstores in Jeonju
Run a variety of programs for citizens to discover the value of picture books
